Your range right now is between a little over 20 to the upside, and down to at least 17 on the downside. My guess is that if it heads to 17, it might not stop until it is closer to 15. If I were to take a directional option trade on this one, I'd bet something to the downside. If you really want to own this company, you might think about selling the 17 puts with at least 35 days until expiration. Credit card debt is rising, and if the Fed raises interest rates as expected in June, this will slow spending even more. However, August will give you some back to school shopping, so out a bit in time might provide you with a nice profit if the stock is "put" to you at 17.