My reaction to your post is to get out while you still can keep from losing money. I think you might have a better buying opportunity in the fall (August/end of September) if you are still hell bent on owning a share. Even Jeff Bezos is selling right now.
I bought 25 AMZN about 6 weeks ago. This is very unusual for me, as I always buy in multiples of 100. But then, I seldom buy $900+ stocks
In that time, the value of my little "investment" has gone up about $1,000 (approx. $40 per share). I will hold.
Guess I'm just inherently an optimist. As much as I disapprove of Bezos' business practices, it has worked for him ... and I too am a customer.